Discounts off brand's standard trade prices, exclusive models

Moore Large unveils brand new Lake Stockist Programme

From the start of 2016, Moore Large will be offering independent bike dealers a new ‘Lake Stockists Programme’, with an array of advantages for UK Lake retailers.

Official Lake stockists will receive a significant 20 per cent off the brand’s standard trade prices and 35 per cent discount for staff cycling shoe purchases. Any shoe not included in the distributors range can be accessed via a special order service, with a three week lead time or at a pre-order point (subject to availability). This may be a variation such as colour, wide-fit, ladies or Speedplay.

At pre-order points, Official Lake Stockists will be offered the opportunity to buy unique models, which have been designed specifically for the UK market by Moore Large, including the CX402, available to order in thousands of colour combinations, from its 18 different leather options. Custom orders can only be placed by Official Lake Stockists. Any shoes with mouldable CFC (custom fit carbon) soles will not be available to ‘internet only’ retailers.

Close out discounts on end of line models will be exclusive to Lake stockists for two months. Moore Large will also take old lines back in favour of orders on new models (stock cleanse doesn’t apply to shoes bought at end of season with close out discounts).

Shoes bought through an Official Lake Stockist will be offered a ‘100 per cent comfort guarantee’ from Moore Large. Any unhappy customer can return their Lake shoes for an exchange or store credit. Moore Large will then credit these shoes against a new Lake purchase.

Lake dealers will be provided with relevant POS materials to effectively display and sell the shops shoe range. All Lake Elite Stockists will receive full CFC (custom fit carbon) training and a free Lake oven to use in-store. In addition to all this Lake dealers will be listed on both the Moore Large and Lake websites.

Information on becoming or maintaining Lake stockist status, can be obtained through dealers’ local Area Manager or by contacting To remain in the ‘Lake Stockists Programme’ and receive all these benefits retailers must maintain a minimum advertised price of no lower than 10 per cent discount from RRP’s (unless a close out line).

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