BikeBiz Bicycle and cycling retail news
John Lewis, the UK’s largest department store, will stock British e-bike brand, Volt from today.
The retailer will have four models from Volt’s range of e-bikes on its online store with the Pulse, Burlington, Kensington, and Metro.
Pulse is Volt’s flagship model, an all-rounder built to tackle any rider’s needs.
The Pulse LS, a step-through version with a frame designed for female riders, will also be stocked by the retailer. The classically styled Kensington, available in baby blue or lavender, will also be available alongside the Metro, Volt’s folding e-bike, designed by commuters for commuters.
Finally, rounding off the selection, is the Burlington which offers up to 70 miles on a single charge.
James Metcalfe, Volt managing director and co-founder, commented: “John Lewis is an iconic British brand and we’re delighted to see it fully embrace our outstanding range of e-bikes.
“Together, we can play a significant role in guiding riders across the UK to a happier, healthier, and more sustainable future. We’re excited to help get more people across the country in the saddle of a Volt e-bike and can’t wait to hear from their many happy customers.”
Volt is an independent, British e-bike brand with more than a decade’s experience in the market.
Its award-winning e-bikes are designed and built in the UK and come with innovative technology and premium components as standard.
It is hoped that with Volt’s reputation for customer service and John Lewis’ household name, both brands are committed to improving access to sustainable and active transport for consumers across the UK.
Emilia Hougasian, category lead for sports at John Lewis, said: “Bringing Volt to our customers made sense, its values and commitment to sustainable lifestyle choices mirrors our own.
“Adding such a wide variety of Volt e-bikes to John Lewis helps us showcase a full range of quality cycling options. We’re proud to support independent, British brands like Volt and look forward to our customers enjoying their award-winning e-bikes.”
