BikeBiz Bicycle and cycling retail news
Knog is reigniting its core ethos with a dynamic rebrand and an expansion of the Blinder light range.
The new brand channels a “rebellious spirit celebrated globally since 2002 and embodies fearless creativity”, featuring the tagline “Technically UnKonventional.”
Central to this transformation is the prominent “Bold-K” in the tagline and the upcoming “Anarchy-K,” set to debut across new and next-generation product lines.
This fresh visual identity reflects Knog’s diversified applications and commitment to innovative design, positioning the brand for a new era of bold, spirited products.
Hugo Davidson, Knog’s global CEO, challenged the brand and product teams to embark on a journey to revitalise the Knog brand within contemporary culture while honouring the company’s heritage.
“The results are a dynamic new identity that captures the energy and innovation that drive us to inspire, shock, amuse, and connect with our audience worldwide, proving that we truly are Technically UnKonventional- and that the future of light is Knog,” he says.
As e-commuting gains global momentum, Knog introduces the E-range—a high-octane lighting solution built on the popular Blinder integrated platform.
Engineered for e-bike riders seeking enhanced illumination, this compact and durable system features four front lights – 900, 1300, 1800, and 2300 lumens – alongside two rear StVZO-approved rack lights in square and horizontal designs.
Each Blinder E front light boasts a 6061 aluminium body and a focus/flood beam combination, ensuring optimal visibility on any road or trail.
Fully compatible with all major systems, the Blinder E range represents the next evolution in the Blinder ‘See By’ lighting Knog family.
Knog’s new Blinder X Range, featuring 1800 and 2300-lumen light heads, is now available for pedal-powered riders looking for a high-powered lighting solution.
Paired with a 10,000 mAh battery, these lights offer extended illumination for long rides.
The Blinder X range includes both bar-mounted and helmet-mounted options, allowing cyclists to mount their lights where they need them most.
Like the Blinder E series, the Blinder X range utilises intentionally designed optics to project light where it’s needed, ensuring a bright and reliable journey through any terrain.
Knog is distributed in the UK by Madison.
For more information on the new range, contact your local account manager.
