Ed Gardiner joins Silverfish UK as chief financial officer

Ed Gardiner has joined Silverfish UK as its chief financial officer.

“It is great to have Ed onboard,” said managing director Matthew Osborne. “His appointment strengthens our management team, will help us evaluate business opportunities and oversee the strategic financial management of the business to allow us to achieve our ambitious growth plans.”

In January, Silverfish UK secured funding from Connection Capital to support an accelerated growth strategy. The investment, along with the investor’s expertise, will enable Silverfish to unlock further growth for its existing brand partners. It will facilitate investment in leading customer support infrastructure to better serve its retail customers, and will help realise its shared ambitions around European expansion and attracting new highly desirable brands.

Gardiner has experience within businesses that have achieved significant growth, having worked for brands such as Innocent Drinks and Pukka Teas.

Gardiner said: “I’m thrilled to join Silverfish at this exciting time for the business and, notwithstanding the current market pressures, for the bike industry as a whole. I am very much looking forward to supporting Matthew and the team and contributing to the value growth journey that lies ahead.”

Read more: Garmin announces Varia RCT715 rearview radar with camera and tail light

Established in 1999 with a select handful of progressive Canadian bike brands, Silverfish has created a unique space in the distribution market focusing on premium MTB and crossover brands and offering a unique brand partnership experience.

Currently operating across the UK, Ireland and a number of European territories, the brand portfolio includes names such as Yeti Cycles, Fox, Michelin, Race Face, SDG, Knog, Marzocchi, CushCore, Peaty’s, Ride Concepts, 100%, Easton, Birzman and Skratch Labs.

Forestal Bikes recently announced Silverfish as the exclusive UK and Ireland distributor for its bikes in a new partnership deal, with the distributor initially offering its range of three e-MTB models – the Siryon enduro bike, Cyon trail bike and Hydra DH bike.

Rebecca Morley

Recent Posts

Coros to set up direct operations in UK and Ireland after 2pure partnership ends

2pure will hand back the UK and Ireland distribution of Coros products to the manufacturer,…

5 hours ago

Hiplok: Attention bike thieves!

Sponsored article in partnership with Hiplok Now in the twelfth year of leading innovation in the…

5 hours ago

February edition of BikeBiz magazine now available

The February edition of BikeBiz is now live. Read the digital edition online here. Never miss an…

5 hours ago

Eurobike Award returns for 2023 in Frankfurt with new partnership

The Eurobike Award will be presented at Messe Frankfurt for the first time in 2023…

7 hours ago

Shimano introduces newly redesigned S-Phyre and Aerolite eyewear models

Shimano has introduced the newly redesigned second-generation S-Phyre and Aerolite eyewear models. They feature Ridescape…

8 hours ago

Primal Europe launches ‘Cycle Camera’ jersey

Primal Europe has today launched a 'Cycle Camera' jersey. One year on from a new…

1 day ago