Yeti Cycles has launched a new SB165, and, as with any product the Golden, Colorado, headquartered brand introduces, there is…
French tyre manufacturer Michelin has been announced as a main partner of the Whoop UCI Mountain Bike World Series, with…
Norco has released a reimagined carbon Fluid VLT e-MTB. Featuring a Bosch motor, a complete carbon frame, and updated geometry…
Bikmo, the provider of specialist insurance for cyclists, has partnered with Silverfish, the UK distributor of Yeti and Norco. The…
Silverfish UK has announced significant changes to its territory sales management for the south of England. South west area sales…
Yeti has introduced an all-new ASR, the brand's ultimate XC racing bike, with the new model aiming to channel the…
Michelin has updated its Wild Enduro Racing Line tyre range. Building on UCI Mountain Bike Enduro World Cup experience, and…
Norco Bicycles has unveiled a ground-up redesign for two of its mainstay models. The Sight and Optic. Since introducing the…
Norco Bicycles has announced an exclusive partnership with Silverfish UK as the brand’s distributor for the UK and Ireland. The…
BikeBiz visits Silverfish UK's Fox Service Centre in South Wales This piece first appeared in the November edition of BikeBiz…