Tag Archives: Silverfish UK

Yeti Cycles has launched a new SB165, and, as with any product the Golden, Colorado, headquartered brand introduces, there is plenty of expectation, and much to say. As the launch announcement rightly points out, the new bike has big shoes to fill. Previous iterations have “been ridden off many cliffs …

French tyre manufacturer Michelin has been announced as a main partner of the Whoop UCI Mountain Bike World Series, with a five-year deal set to run until at least the 2028 season. The collaboration between Michelin and Warner Bros. Discovery (WBD) Sports will see prominent Michelin branding at all 15 …

Norco has released a reimagined carbon Fluid VLT e-MTB. Featuring a Bosch motor, a complete carbon frame, and updated geometry with a top-shelf component spec, the all-new Fluid VLT is described by the Canadian brand as “a lightweight package that looks, feels, and rides exactly like you want it to”. …

Bikmo, the provider of specialist insurance for cyclists, has partnered with Silverfish, the UK distributor of Yeti and Norco. The partnership, which launched at COREbike, will mean all riders buying Yeti and Norco bikes will be able to insure their new bikes for free for 14 days. In line with …

Silverfish UK has announced significant changes to its territory sales management for the south of England. South west area sales manager George Currie steps up to take on the new role of bike sales manager for southern England, focused on Silverfish’s MTB brands – Yeti and Norco, Currie will aim …

Yeti has introduced an all-new ASR, the brand’s ultimate XC racing bike, with the new model aiming to channel the ethos of previous generations – fast, fun and light. The latest ASR also marks the most extensive carbon project that Yeti has ever tackled, yielding the lightest full-suspension bike in …

Michelin has updated its Wild Enduro Racing Line tyre range. Building on UCI Mountain Bike Enduro World Cup experience, and rider feedback, Michelin has upgraded its range, producing a tyre offering which is lighter and faster than its predecessors. The new tyres are also intended to provide enhanced grip on …

Norco Bicycles has unveiled a ground-up redesign for two of its mainstay models. The Sight and Optic. Since introducing the bike in 2012, Sight has been a go-to for All-Mountain performance. With the last generation of Optic that was released in 2019, Norco set a new standard for capability with …

Norco Bicycles has announced an exclusive partnership with Silverfish UK as the brand’s distributor for the UK and Ireland. The collaboration brings together Norco’s rider-first mountain bikes, crafted in the backwoods of British Columbia, and Silverfish’s award-winning expertise in the distribution of premium MTB and crossover brands. As Norco gears …

BikeBiz visits Silverfish UK’s Fox Service Centre in South Wales This piece first appeared in the November edition of BikeBiz magazine – get your free subscription here Wales is home to some of the best bike parks and trails that the UK has to offer. Tucked away in the valleys …