Norco reveals ground-up redesign of Sight and Optic for MY24

Norco Bicycles has unveiled a ground-up redesign for two of its mainstay models. The Sight and Optic.

Since introducing the bike in 2012, Sight has been a go-to for All-Mountain performance.

With the last generation of Optic that was released in 2019, Norco set a new standard for capability with an aggressive trail bike, and firmly established that suspension travel isn’t the only indicator of how much a bike can handle.

For the new 2024 models, both bikes are set to gain ground with the new Virtual Pivot Suspension | High Pivot (VPSHP) platform, an innovation that has been tested to ensure “ultimate performance”, according to the brand.

With 160/150mm of travel, the 2024 Sight takes the best of the Range platform and has tightened it up into a lighter, more pedal friendly, manoeuvrable, high-pivot package.

Increased rearward axle path, idler, and the innovative VPSHP suspension layout, gives the Sight next level confidence and capability.

With 140mm/125mm of travel, the 2024 Optic condenses years of technology from long travel bikes into a lightweight package.

The VPSHP suspension layout provides increased rearward axle path and an idler to manage pedal feedback, keeping Optic’s roots, while maintaining performance for when the trails get rough.

As a part of its Rider First mentality, Norco is also introducing a major upgrade to the Ride Aligned Setup Guide.

This update not only covers data for the newest MY24 models, but it will include the entire range of Norco bikes to ensure every rider has the best on-bike experience possible.

More than just a facelift, the enhanced Ride Aligned (live Feb 28th) platform includes:

Streamlined bike set-up suggestions (suspension, cockpit setup, and tire pressures) for all stock Norco models using rider height, weight, positioning on the bike and other modifiers such as preferred suspension feel, trail grip and trail type.

A Garage portal to save multiple set-ups for varying trail conditions, type and ride feel for the same bike and multiple bikes.

Set-up Assistant to adjust settings after a few rides and dial in the ride to what feels best.

The Sight and Optic were previewed to retailers at the recent COREbike trade show by the brand’s exclusive UK distributor, Silverfish UK.

Model Year 2024 Norco bikes and frames are available to order at Silverfish-uk.com.

Retailers interested in becoming authorised Norco Stockists can find out more by calling 01752 843882 or emailing: sales@silverfish-uk.com.

UK pricing