Austin Cycles appoints PaceUp Media for UK PR

British folding bike brand Austin Cycles has recently appointed cycling and adventure sports media agency PaceUp Media as its UK PR and communications agency, as it looks to increase its brand presence in the UK market and further afield.

The agency will provide Austin Cycles with UK-focused PR and communications throughout the UK, working to an international expansion plan running alongside that of Austin Cycles.

PaceUp Media director Tom Copeland said: “Austin Cycles presents a young, innovative brand coming to a busy market but with a unique offering to challenge the status quo. After riding the bikes and speaking at length to founder Wayland Austin, we believed in the project and behind the brand’s growth both in the UK and globally.”

Austin Cycles launched its new AC ATTO, a full carbon performance folding bike, this spring. Weighing 7.8kg, the AC ATTO folds in under ten seconds, the brand has claimed. It has a carbon frame, fork and handlebar combo, carbon seat post, 38mm carbon wheels and a lightweight titanium railed saddle.

The AC ATTO is sold direct to consumer, retailing from £2,250. Find out more at

Hutchinson Tires, Stolen Goat and the London Bike Show have all appointed PaceUp Media, which was launched in October last year.

In other news...

The top five jobs in the bike trade this week – 29th September

The BikeBiz jobs board helped filled over 740 positions in 2022, and listings are still …