BikeBiz Bicycle and cycling retail news
Design-focused cycling apparel brand Stolen Goat has today announced the appointment of PaceUp Media as its PR and communications agency.
PaceUp, the cycling and adventure sports media agency, is to provide international PR services and communications consultancy for Stolen Goat, as the brand looks to increase its reach around the world. The brand features a range of cycling apparel for men, women and kids, alongside a growing triathlon apparel range.
PaceUp media director Tom Copeland said: “Stolen Goat is a brand loved by its fans for offering unique, vibrant designs, impeccable quality and a sense of fun. Whereas other cycling brands opt for safe designs, Stolen Goat isn’t afraid to forge its own path – something demonstrated by moving away from working with one of the biggest retailers in the industry. It’s this sense of independence which really excites us about working with Stolen Goat and why we’re looking forward to helping the brand make even more of an impact.”
Tim Bland, managing director of Stolen Goat, said: “We’re excited to get going with PaceUp and to tap into their extensive knowledge and network within the industries we create products for. We have worked hard to create our space in the UK market and this is something we are now looking to build upon, whilst also adding impetus to the strong organic growth we’ve seen in key new markets outside of the UK.”
Earlier this year, Stolen Goat announced that its new SS19 Collection will not be available via Wiggle or Chain Reaction Cycles.
