BikeBiz Bicycle and cycling retail news
Global tyre manufacturer Hutchinson Tires has announced the appointment of cycling and adventure sports media agency PaceUp Media as its UK PR and communications agency.
Champions to race on Hutchinson Tires over the years include Tour de France victors Louison Bobet, Jacques Anquetil, Lance Armstrong, Olympic MTB Champion Julien Absalon, as well as Enduro World Champion Cecile Ravanel. Today the French brand works alongside the Total Direct-Energie Pro-continental team on the road and freeride MTB riders Carson Storch, Reed Boggs and Adolf Silva.
PaceUp Media will provide Hutchinson Tires with UK-focused PR and communications across all respective cycling disciplines, as well as assisting the development of the Hutchinson Tires ambassador programme, identifying athletes to represent the brand in the UK.
PaceUp Media director Tom Copeland said: “With a rich heritage, an ambition to always innovate and an outstanding list of elite ambassadors throughout cycling, Hutchinson Tires is a brand which we’re pleased to work with. Having previously worked with the brand personally, it is exciting to build upon this long-standing relationship with PaceUp Media now able to facilitate much greater work for Hutchinson Tires in the UK.”
Hutchinson Tires is distributed by Windwave in the UK.
