Velorution opens its fifth London store

Velorution has announced the opening of its premium urban lifestyle cycling store, at 325 King’s Road Chelsea SW3.

Specialising in urban, electric and folding bikes with apparel and accessories, this is the fifth Velorution store in London. It can be found adjacent to the Bluebird Cafe and Beaufort House on the corner of Beaufort St and Kings Road and is open seven days a week.

Conrad Lewis, managing director of Velorution, said: “At Velorution, our focus is on forward-thinking, innovative products and we aim to be the preferred destination of the urban cyclist. Our products hold an impressive history in winning design and innovation awards from the industry. The Chelsea catchment has been a target location for us and having the opportunity to launch our range on the iconic King’s Road was one we could not miss.”

Jonathan Cole, chairman of Velorution, added: “Following the success of our crowdfunding earlier this year we continue to strengthen our omnichannel offering, first with the acquisition of online e-tailer Always Riding in January and now with the opening of this wonderful new retail experience on the iconic Kings Rd in Chelsea. We have a very strong focus on our unrivalled range of electric and folding bikes.”