YOMO Bikes has announced the launch of a new 18-inch wheel bike alongside a new website and continued marketing investment.
Fresh from announcing a restructured sales team, YOMO has revealed its new 18-inch kids’ bike, which is now available, along with the rest of their expanding range, on their all-new website.
The new YOMO 18 is designed for those children who have outgrown a smaller bike but who may not yet be ready for gears. Built with stability in mind with a child-specific geometry, it is the latest launch in an ‘increasingly successful range of fun, durable and lightweight kids’ bikes’ from the British brand.
The YOMO 18 bridges the gap between 16 and 20-inch bikes and features user and shop-maintenance-friendly advantages such as improved cable routing, sealed bearing hubs, a fully enclosed chainguard, corrosion-resistant chains and an integrated kickstand mount.
It also sees a new Baby Pink colour option, now available across the entire YOMO range.
The bike weighs 6.6kg and has an RRP of £360, with stock immediately available directly from YOMO.
In addition to the new YOMO 18, the brand has also launched a new website featuring a new interactive size finder, an augmented Help and Support Centre and a YOMO Dealer Portal.
YOMO’s founder, Shuvo Dev, explains that as the brand continues to grow alongside its dealer network, its focus is on supporting retail partners from point of purchase through the bike’s lifecycle.
“Not only are we launching new product and new options, but we are also working closely with our retail partners to support them via direct communication channels, after sales support and a lifetime frame and fork warranty.
“The aim is not just to sell bikes but to create a customer experience and we are constantly evolving to do this.
“YOMO is here for the long term and our investment in product, support and marketing will support our retail partners well into the future.”
You can find out more via the website or by contacting your local YOMO sales contact:
Tim Hall
Email: tim.hall@yomobikes.co.uk
Telephone: +44 7850 493505
Aaron Berry
Email: aaron.berry@yomobikes.co.uk
Telephone: +44 7966 401165
John Styles
Email: johnstyles2002@gmail.com
Telephone: +44 7976 573662
