Mags get £15 000; IBDs get a slice of the action too. £100 worth of TF2 will be up for grabs each month for shops who put promo stickers in window

Weldtite to focus on single product marketing campaigns

In February Weldtite are to roll out a £20 000 marketing campaign for their TF2 brand which was named best product in its sector earlier this year in a report by the Kingston University School of Mechanical Engineering.

TF2 was found to be doubly effective as a protector compared to rival brands, says a Weldtite press release. TF2 contains super-slippy Teflon. The promotional canisters of TF2 will carry 10 percent more lube than standard canisters, yet the price will remain the same.

The marketing campaign is made up of £15 000 in magazine advertisements, £2500 in consumer giveaways and £3000 in below the line promotions via TF2s distributors.

IBDs who display the new TF2 stocked here window stickers could win £100-worth of TF2 at trade because two shops a month will be mystery shopped to see who is displaying the POS materials.

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