BikeBiz Bicycle and cycling retail news
Traffic UK has announced the addition of Title MTB to its UK roster of brands.
Title MTB is a rider-owned and operated mountain bike component company manufacturing high-end components such as: Form Aluminium 35 Handlebars, LO1 Grips, Connect Pedals, the G1 Gyro Brake System, and the ST1 35 Stem.
The brand is the brainchild of Brett Reeder, a Canadian Freerider and winner of the Red Bull Rampage, X-Games, numerous Crankworx, and Air King events.
Following the announcement of this new partnership, Reeder said: “At first, Title wasn’t a brand; it was just a small idea. I needed components that could handle the abuse of freeriding at the highest level. Since I wasn’t excited about the options that were available to me, I decided to design the parts myself.
“The idea progressed from producing a simple handlebar with minimal artwork and logos, into sketches and prototypes of more components like stems, seat posts and saddles.
“I knew that I wouldn’t be able to create a brand like this without drawing on the experience and knowledge of other riders. Making Title real required input from other riders who push the boundaries of what’s possible on bikes.”
In just a few short years Title MTB has established itself as one of the most in-demand brands on the World Freeride stage and now with its new exclusive distribution partner, Traffic UK, Title MTB will be available to a much wider audience than previously.
Traffic UK also owns and distributes premier BMX brand Wethepeople, as well as Radio Bikes with its range of BMX, dirt, slopestyle, and junior mountain bikes, plus gravel and adventure brand Bombtrack Bicycle Company as well as P&A brands: Éclat, Salt, Salt+, and Fuse Protection and gravel and adventure brand: Seido Components
Any UK dealers interested in learning more about the brand or wanting to become a Title MTB stockist should contact: mail@traffic-uk.com.
