US ambassador tours Frog factory, as American distribution grows

US Ambassador to the UK Woody Johnson recently toured the Frog bicycle factory in Wales, to witness first hand the production processes for the British-made children’s bikes.

Johnson was keen to see first-hand how Frog Bikes assembles the bikes, and he chatted to the team who work on the assembly line.

In 2016, with support from the US Commercial Service in London, Frog Bikes opened up offices in Ocean, New Jersey as well as Alberta, Canada, from which it jointly runs its North American operations.

Co-founder of Frog Bikes Shelley Lawson commented: "As a relatively young company, it was daunting to consider entering such a vast market as the US, but the US Commercial Service gave us invaluable support especially in the early months. They introduced us to a lot of experts and specialist sources of information, guiding us through the operational, legal and financial processes establishing ourselves in US."

Having recently celebrated it’s fifth anniversary, Frog has witnessed rapid growth in North America, with 120 bike dealers now in US and 40 in Canada. Exhibiting at Interbike, the key US bike industry show, helped to build awareness of the new brand, as well as numerous regional shows and bike events.

Just last month, Frog Bikes announced a three-year partnership with USA Cycling to be their official kids’ bike. The relationship allows the two organizations to achieve the shared goal of ‘make biking more accessible to young people’. They aim to encourage more kids of all abilities to get on a bike to gain skills and confidence.

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