BikeBiz Bicycle and cycling retail news
As of now, bike industry manufacturers can enter their new innovations for the coming year for the industry awards. Companies not exhibiting at Eurobike are also entitled to enter.
"At this exciting, innovative phase of the bike market’s development, the Eurobike Award offers market players and bicycle consumers a valuable source of information and guidance. Only the most innovative products are selected by the twelve independent bike experts of the judges’ panel,” explained head of Eurobike, Messe Friedrichshafen Stefan Reisinger.
Outstanding design or promising innovation are not the only criteria used to evaluate products submitted for the Eurobike Award. The panel of judges critically assesses the entries in a two-stage selection process, where all aspects of a product are taken into consideration. This can also include sustainability, weight or price-performance ratio.
Messe Friedrichshafen also provides a special stage for young companies, new to the bicycle market. Start-ups that were founded in the last three years and university projects are supported with reduced Eurobike Award entry fees.
They also have the opportunity to present their innovations to an audience of trade experts and bike journalists at a special, dedicated event, which is part of the comprehensive programme the day before the show opens.
All participants in the Start-Up category, whose product successfully makes it through the digital pre-selection round, are invited to deliver a three-minute pitch to present their product to an expert audience and the Eurobike Award judges. The Start-Up Award winners are then announced at this event.
As of now, bike industry companies can enter their latest products for the Eurobike Award 2018 at www.eurobike-award.com. The 27th Eurobike show takes place from Sunday, July 8 to Tuesday, July 10 2018 from 09:00 to 18:00 and is open to trade visitors and accredited journalists only.
