BikeBiz Bicycle and cycling retail news
Unify Brand Partnerships has been appointed as the UK agent for cycle clothing brand Howies.
Since restarting wholesale in 2016, the Welsh clothing brand now supply to a mix of multiples and independents.
Unify Brand Partnerships is a ten-person Wales-based sport and fashion agency and distribution business.
Howies sales director Ade Gunn-Wilson said: “Wholesale has now grown to a size where we need a partner who can support our existing accounts, respond more quickly to new enquiries and approach new stores we’d like to work with.
"[Unify Brand Partnerships] understand our brand ethics and they have the people who will increase our reach. On top of that, Unify are based on our side of the Severn Bridge. With consumers so focused on buying products that have an environmental story we are excited to be getting Unify’s support to seed our range into more stores.”
Unify Brand Partnerships will begin selling howies SS19 fashion and active collections from June onwards, and will be targeting 20 new accounts.
