BikeBiz Bicycle and cycling retail news
Storck Raddar UK celebrates its third anniverary this month. Run by father and son team Ian and Trevor Hughes, the firm was originally the sole distributor of Storck’s e-bike range and gained the full and exclusive UK distribution of the road and TT bikes in May 2012.
"I’m really pleased with the progress we have made over the past 12 months," said Ian Hughes, an industry veteran, with previous job including sales and management positions at ATB Sales and Scott. "Firstly, finding the right type of dealer partners who understand how to service customers at this high level was very important. We currently supply 36 Independent Dealer Partners around the country, with a good geographical spread.
"There are still a few holes to fill in particularly in London and Oxfordshire, but as we are playing the long game, I’m not in a mad rush to get these holes filled."
Storck UK will be continuing to help at dealer-staged Storck demo days throughout the 2014 season and will be exhibiting at the Cycle Show in September.
