BikeBiz Bicycle and cycling retail news
Tenn Outdoors today announced a new partnership with BikesDirect365, which goes live at midday. Customers will now be able to purchase BikesDirect365 products on the Tenn Outdoors website.
"We’re opening up our really strong customer base to the fantastic brands that BikesDirect offer. What it’s enabling us to do is become a one-stop shop for the online cyclist," said Graham Marcroft, sales and marketing director at Tenn Outdoors.
The partnership was made possible because of a longstanding alliance between the sales director of Bikes365 and owner of Tenn Outdoors. "We sat down at the bike show in Birmingham and got the idea of forming the partnership. They’re going to be selling some of our core lines, and we’re going to be offering their bikes. It’s primarily because of price point and our customer bases that we really have lot of synergy between us."
BikesDirect365 offers a full range of bikes, with popular brands like Ironman, Cath Kidston and Kingston. Both companies have a 48-hour, fully-tracked delivery service and are still taking orders that will ensure bikes arrive before Christmas.
“Here at Tenn, we work to ensure that we provide cycle clothing made from some of the best technical fabrics the market has to offer, without consumers shouldering the cost. Going direct from factory to consumer enables us to offer these incredible prices. The quality of the products from BikesDirect and the price points they hit will sit perfectly within our range, seamlessly complementing each other.” Marcroft said.
"Tenn Outdoors has long admired the brands, customer service and attention to detail that BikesDirect offers its customers. The partnership fits so well because these are the exact same foundations that Tenn has been built on."
