SRAM has officially partnered with Belgian-based cyclocross and continental road team Telenet-Baloise Lions. The team, which consists of 13 riders, nine men and four women, rode on SRAM components during the 2019-2020 season. “SRAM loves cyclocross, understands cyclocross, and we were very satisfied with the support last season,” said team manager …
Read More »Evans Cycles opens new Newcastle branch
Evans Cycles has opened a new store in Newcastle. With over 6,500 square feet spread across two floors, the store will stock over 250 bikes as well as products from brands including Cannondale, Fox, Trek, Brompton, Pinnacle, Raleigh, Castelli, GORE and Endura. The store also comes complete with a fully …
Read More »Nevis Range and Trek renew commercial partnership for 2020/21
The Nevis Range Mountain Experience and Trek have renewed their commercial partnership for 2020/21. The Fort William based mountain resort reopened on 15th July after the COVID-19 outbreak forced it to close over the past months. In the past 12 months, Nevis Range and Trek have worked together on a …
Read More »Cycle Show moves to Alexandra Palace alongside London eBike Festival for 2021 event
The Cycle Show is moving to Alexandra Palace alongside the London eBike Festival for a new-look event in 2021. Now celebrating its 19th year, the Cycle Show is returning to London after nine years at the NEC. The London eBike Festival was due to launch in May this year with …
Read More »KOO and Trek-Segafredo continue WorldTour partnership
KOO is continuing its partnership with WorldTour men’s and women’s Trek-Segafredo teams for a further two seasons until 2022. Following months of uncertainty and virtual riding to help sustain momentum, both the men’s and women’s teams are now training hard for their respective returns to road racing, and Italian eyewear team …
Read More »Bosch eBike Systems collaborates with Trash Free Trails
Bosch eBike Systems is collaborating with not-for-profit environmental organisation Trash Free Trails. The alliance will see Bosch support the publication of Trash Free Trails’ State of Our Trails baseline study – the first stage of an academic research project conducted in association with Bangor University that will investigate the impact …
Read More »Pirelli partners with World Tour cycling team Trek-Segafredo
Its first official presence after signing the partnership is now underway at the Santos Tour Down Under in Australia
Read More »Pirelli renews partnership with Marco Trentin’s team
Pirelli will be co-title sponsor throughout 2020
Read More »Trek takes ownership of Bike UK
The store will continue to trade as normal with the same sales team and service centre
Read More »Trek names Schmiedel as new VP of European business
Previously, Schmiedel had been the country manager for the German, Austrian, and Swiss markets, a role that he has held since 2006
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