Tag Archives: The Women’s Tour

The organiser of the Tour of Britain and the Women’s Tour, Sweetspot Group, has appointed Fusion Media as its UK PR firm.   Fusion, a PR and marketing agency specialising in endurance sport and active travel, was founded by Adam Tranter in 2008. Sweetspot Group is the sports events and marketing …

Bike insurance provider Cycleguard has partnered with the Tour of Britain and Women’s Tour for the upcoming 2022 races. Head of marketing at Cycleguard, Alex Bennett said: “We are delighted to be official partners of both the Tour of Britain and Women’s Tour. At Cycleguard, we’ve been protecting UK cyclists …

Sigma Sports has been appointed official retail partner to the Tour of Britain and Women’s Tour. The partnership will begin with the upcoming Tour of Britain that begins in Cornwall on 5th September and include the Women’s Tour (4th-9th October). The agreement builds on the success of the partnership at …

Lancashire-based bike brand Dolan Bikes has been appointed the official bike partner of this year’s Tour of Britain, Women’s Tour and Tour Series. As part of the partnership, two race fans will win a fully custom-built road bike worth £3,000 during this year’s Tour of Britain (5th-12th September) and Women’s …

Pearl Izumi has been appointed the official technical clothing partner of the Tour of Britain, Women’s Tour and Tour Series for 2021. This partnership with organiser SweetSpot will see the brand make the leaders’ jerseys for the races. COVID-19 prevention, including face masks, will also be provided. “We are excited …

Muc-Off has announced the details of another major partnership

OVO Energy has appointed Fusion Media to handle its cycling PR brief for the UK market.

SweetSpot has appointed performance clothing brand Le Col as its Official Cycle Clothing Partner