Tag Archives: Norco

Norco has released a reimagined carbon Fluid VLT e-MTB. Featuring a Bosch motor, a complete carbon frame, and updated geometry with a top-shelf component spec, the all-new Fluid VLT is described by the Canadian brand as “a lightweight package that looks, feels, and rides exactly like you want it to”. …

Norco Bicycles has unveiled a ground-up redesign for two of its mainstay models. The Sight and Optic. Since introducing the bike in 2012, Sight has been a go-to for All-Mountain performance. With the last generation of Optic that was released in 2019, Norco set a new standard for capability with …

Norco Bicycles has announced an exclusive partnership with Silverfish UK as the brand’s distributor for the UK and Ireland. The collaboration brings together Norco’s rider-first mountain bikes, crafted in the backwoods of British Columbia, and Silverfish’s award-winning expertise in the distribution of premium MTB and crossover brands. As Norco gears …

Canadian bike brand Norco has announced significant additions to its leadership team. These key appointments mark a strategic milestone as Norco continues to expand its operations into the United States. Gwen van Lingen joins as head of brand. With a distinguished background in the global sports industry at brands like …

Norco has introduced a carbon version of its Fluid FS trail bike. The Canadian brand claims the new model is 600g lighter than its aluminium predecessor and offers “refined ride characteristics” thanks to a new carbon front triangle. Norco says it has achieved these characteristics through precise layup schedules and …

After three years away from the British market, Canadian mountain bike brand Norco is returning to UK shores, exclusively distributed by ZyroFisher. Daniel Blackham attended the launch event to see the 2023 range  This piece first appeared in the April edition of BikeBiz magazine – get your free subscription here …

ZyroFisher has announced its new partnership with Canadian mountain bike brand Norco Bicycles. Norco’s bikes will soon be available across select independent specialist retailers. Alex Coventry, ZyroFisher’s brand development head, said: “We are extremely proud to bring Norco on board as part of the ZyroFisher product portfolio. The exceptional product …

Norco Bicycles has launched a new brand identity for the first time in the Canadian company’s 57-year history. The rebrand encompasses an updated visual identity, logo marks, corporate colours and tone of voice that ‘reflects Norco’s position in today’s marketplace’. “Norco has evolved so much over the years, but three …

Norco’s next generation of electric all-mountain full suspension bikes is now available exclusively at Evans Cycles. The Sight VLT 29 features Norco’s exclusive Ride Aligned design system, providing the same all-mountain performance and handling as the 2020 Sight non-electric platform. “It’s been just over a year since we launched our …

It is available in four complete carbon and three complete aluminium models