WorkWith Studios, a specialist in sport and culture marketing founded by Adam Dayson in 2015, has added Invisiframe and XPEL UK to its roster of brands including Adidas Five Ten and Goodyear Bike . Having worked alongside the senior leadership team in 2022 to reshape the company’s marketing strategy and …
Read More »Five Ten introduces new Trailcross GTX
Five Ten has introduced the new Trailcross GTX, the ‘first-ever’ flat pedal shoe that features Gore-Tex durably waterproof, breathable technology. “If you ride in all conditions, the new Trailcross GTX is the best flat pedal footwear choice on the market, said a statement. “The ankle-height shoe has a waterproof, breathable …
Read More »adidas Five Ten releases sustainable MTB shoes and apparel line
adidas Five Ten has released a sustainable MTB outfit. “Plastic waste and pollution are a big problem,” said a statement. “adidas has been working hard to develop and introduce innovations to help reduce the use of new plastic and virgin polyester. As a brand, adidas aims to completely phase out …
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