Tag Archives: Bolle

Bollé Brands has announced its intention to sell Cébé to D.Mo/Racer. From its global headquarters in Lyon in, France, Bollé Brands Group produces innovative and sustainable performance sport, lifestyle and fashion sunglasses, ski and bike helmets and goggles. D.Mo specialises in project management, and industrialisation of products in the outdoor …

Bollé Brands Group is entering a ‘major’ new phase of accelerated growth, fortifying its key posts with new appointments to support its ‘ambitious’ plan. This revolves around a pronounced shift towards digital technologies, a tactical plan of attack on the ground to boost its brands’ presence with the general public, …

Bollé riders are to debut the brand’s new Volt+ lens at this year’s Tour de France, developed using artificial intelligence. “With these lenses, colours become really spectacular, it’s amazing,” said Bollé rider Jakob Fuglsang. “On the road, they also give the huge advantage of helping me to distinguish more clearly …

Bollé has partnered with UCI pro cycling team B&B Hotels p/b KTM. The team was launched and is managed by Jérôme Pineau, a former pro cyclist who spent 15 years in the Elite Peloton and participated in 13 Tours de France. “I can remember wearing Bollé glasses when I first …

Bollé has partnered with The Punchers Club, the first French e-cycling team. Made up of seven riders – professionals, former professionals and amateur cyclists – the e-sport team races and competes on virtual routes on Zwift. “We are delighted to welcome Bollé into the e-sport world through The Punchers Club, …

Bollé Brands has launched its new B2B platform. “We strive to provide our retailers with optimal conditions so they can offer our end consumers the best possible experience,” said Peter Smith, Bollé Brands’ executive chairman. “We have invested massively in a new ERP system, the next natural step was to …

Le Coq Sportif and Bollé have partnered on a capsule collection, the Furo Mips helmet and Shifter sunglasses. “With its distinguishable retro-futuristic design based on Bollé’s famous 80s sports models, Shifter meets all the needs of the performance cyclist thanks to a combination of cutting-edge technologies,” said a statement. “Frontal …

Bollé has partnered with QReal and M7 Innovations to provide a hyper-realistic try-out experience of its flagship lens technology, Phantom. Within Instagram, the demonstration invites users to try out Bollé’s Phantom lens through one of the brand’s Chronoshield model. After seeing the glasses on their face, users flip their camera …

Bollé Brands has confirmed the appointments of three new executives as it looks to build on the acquisition of Spy Optic late last year. The company says it is pursuing its efforts and investments to reinforce its position as a key player in the sports and optical industries. As a …

Bollé’s “iconic” Chronoshield sunglasses have made a comeback with a redesigned profile. “One of the most iconic shapes in Bollé’s history, Chronoshield was first launched back in 1986,” said a statement. “Characterised by a typical 80s design and by its versatility that it is suitable for cycling as well as …