Tag Archives: Atherton Bikes

Atherton Bikes launches direct to consumer sales through new website

Atherton Bikes has today launched direct to consumer sales through a new website. The company said it has spent just over three years testing and developing both product performance and the supporting technology that perfectly fits its bikes to a rider and now, it is ready to offer online purchasing …

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ODI partners with Continental Atherton Race Team

Atherton Racing and ODI have partnered for the 2021 and 2022 seasons, with the Continental Atherton Race Team to run ODI grips at all World Cup races. “ODI lives by its claim to be the world leader in grip technology so when we were looking for grips for the 2021 …

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Athertons added to guest speaker line-up at London Bike Show

The London Bike Show has announced that Rachel, Gee and Dan Atherton will be speaking at the 2019 event. Returning to the London Bike Show for 2019, the team recently announced the launch of new bike brand Atherton Bikes. The prototype bike, built using ‘ground-breaking’ additive manufacturing technologies, will be …

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