Tag Archives: Atherton Bikes

With recent developments in the world of e-bikes raising serious questions about the conventional, traditional, analogue bike approach to the drivetrain – derailleurs and link-based chain – it comes as no surprise that those who develop products with a focus on performance are exploring any and all options for a …

Deuter, the German brand known for its high-performance backpacks and outdoor equipment, and downhill mountain bike racing team, Continental Atherton, have announced a new multi-year partnership. From Summer 2024 Deuter will provide the team with high-quality equipment to meet the demanding conditions of elite mountain biking across training, racing and …

Atherton Bikes and V12 Retail Finance have announced a partnership to offer consumers the option to finance their next bike. The partnership with V12 now means Atherton can offer customers financing options, so they don’t have to compromise or be constrained by their budget – making it easier than ever …

Atherton Bikes celebrated its fifth anniversary this week. The start-up venture has never made a secret of its ambitions, nevertheless, the speed with which they have achieved some of those goals has caused the industry to take notice. A successful season on the trails in 2023 saw Women’s and Men’s …

Atherton Bikes has today launched direct to consumer sales through a new website. The company said it has spent just over three years testing and developing both product performance and the supporting technology that perfectly fits its bikes to a rider and now, it is ready to offer online purchasing …

Atherton Racing and ODI have partnered for the 2021 and 2022 seasons, with the Continental Atherton Race Team to run ODI grips at all World Cup races. “ODI lives by its claim to be the world leader in grip technology so when we were looking for grips for the 2021 …

"Priority for the first fifty build slots will be given to those who are signed up to our mailing list"

"Our relationship with Continental has always gone beyond the traditional team partnership model"

The London Bike Show has announced that Rachel, Gee and Dan Atherton will be speaking at the 2019 event. Returning to the London Bike Show for 2019, the team recently announced the launch of new bike brand Atherton Bikes. The prototype bike, built using ‘ground-breaking’ additive manufacturing technologies, will be …

He has partnered with Dan, Gee and Rachel Atherton to launch a new ‘ultimate’ range of bikes