Tag Archives: apparel

DMT becomes official supplier to 2021 Giro d’Italia, releases new KR1 shoe

DMT Cycling has been awarded the position of official supplier to the 2021 Giro d’Italia. To celebrate this, DMT has released a new KR1 road shoe in the Maglia Rosa colourway. It will be arriving in limited numbers in May with more stock arriving later in the season. The KR1 …

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Alé renews partnership with Giro d’Italia Under 23

Alé has renewed its partnership with Giro d’Italia Under 23. The six jerseys made available for the Giro Under 23 are hi-tech garments that are part of the PR-S collection by Alé, designed for professional teams. Special attention has been paid to the Racing Fit, the brand said, the result being a garment that aims …

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Endura, Phil Burt present Women’s Pro SL EMG bib short

Endura is now presenting the first output of its partnership with Phil Burt for its Ergonomistry Project, the Women’s Pro SL EMG bib short. Burt is an internationally recognised cycling health and performance innovator having spent 12 years as the head of physiotherapy at British Cycling as well as five …

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MAAP appoints PaceUp Media as European PR agency

Australian apparel brand MAAP has appointed PaceUp Media as its new pan-European agency partner. PaceUp will deliver international PR campaigns, product launches and activations throughout key European territories as MAAP looks to continue expanding its presence worldwide. “As a relatively young brand, it’s exciting to work with an already highly …

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Velobici teams up with Factor Bikes for exclusive clothing range

Velobici has partnered with Factor Bikes to create an exclusive range of performance cycle clothing. Each Velobici x Factor Bikes garment is constructed in Leicestershire. For every sale from the collection, a percentage of the proceeds will be donated to mental health charities around the world. The collection is themed …

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Santini shows commitment to environment with eco-friendly jerseys and compostable packaging

The environment is an increasingly significant subject for consumers and many companies are now adopting eco-friendly strategies, technologies and products. Bikes are by definition an environmentally sustainable means of transport so bike lovers, in particular, are increasingly focusing on new ways to help safeguard the environment. Santini Cycling Wear has …

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7mesh launches new collection for spring 2021

7mesh has launched its new collection for spring 2021. It builds upon years of technical excellence with new natural fibre tops, minimalist undershorts and a broader range of technical accessories for ‘every kind of ride’, said the brand. The Elevate collection of tops for women and men are built with …

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La Passione launches new Grace collection

La Passione has launched the new Grace collection. The jersey is made by matching two two-way stretch fabrics that combine a balanced mix of microfiber and Lycra to ensure the ‘best aesthetic and functional characteristics’. Special mesh panels along the sides and the back provide proper stability and a continuous …

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ASSOS reveals limited-edition Qhubeka-ASSOS jersey featuring Bicycles Change Lives artwork

ASSOS has revealed the limited-edition Qhubeka-ASSOS jersey featuring artwork from its Bicycles Change Lives design contest winner. With the purchase of each jersey, €60 goes directly to the Qhubeka programme, supporting Team Qhubeka ASSOS’ mission of changing lives with bicycles. Five jerseys sold equals one bike donated. The jersey is …

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MAAP joins forces with New Era to ‘reimagine’ the cycling cap

MAAP has joined forces with New Era to ‘reimagine’ the cycling cap. The Stealth Performance Cap is designed to maximise airflow, pairing together carefully constructed highly breathable and sweat-wicking fabrics with laser-cut perforations through the centre, and an elasticated internal sweatband to keep perspiration at bay. All seams have been taped …

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