BikeBiz Bicycle and cycling retail news
Australian apparel brand MAAP has appointed PaceUp Media as its new pan-European agency partner.
PaceUp will deliver international PR campaigns, product launches and activations throughout key European territories as MAAP looks to continue expanding its presence worldwide.
“As a relatively young brand, it’s exciting to work with an already highly respected agency in a similar stage of development,” said Matt White, vice president of marketing at MAAP. “It’s a partnership which we hope will allow both parties to grow together, introducing MAAP to new audiences along the way.”
PaceUp founder and director Tom Copeland added: “Since inception, MAAP has repeatedly moved the marker on cycling fashion.
“As a brand, it’s known for doing things its own way, challenging expectations and engaging experts from graphic design, fashion and technical apparel design backgrounds to produce world-class apparel.
“We’re immensely proud to be able to represent MAAP throughout Europe, utilising our network and knowledge of the industry.”
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