Stan’s NoTubes has appointed Peter Hunt to the newly-created role of area manager for the EMEA region.
Tasked with supporting growth and development across the EMEA, Hunt will be looking to support existing brand partners in the region and develop under-represented territories and markets.
With a 15-year cycling industry career – most recently moving from the role of head of brands and marketing at Raleigh, where he onboarded and supported the growth of Stan’s NoTubes in the UK – Hunt has strong ties to the brand and is well placed to support further growth.
Commenting on his appointment, Hunt said: “I am thrilled to be joining a true innovator and market leader in the industry – with few brands having the foresight, innovation, and product pedigree that Stan’s has proven time and again.
“Having perspective on the product pipeline for the coming years, and after meeting the team, I am excited about the opportunities for the future of such an iconic brand and playing my role in further raising the profile of Stan’s NoTubes in the EMEA region.”
Brett Hahn, Stan’s global sales director, added: “Having worked with Peter previously, I value his high energy, business acumen and strategic thinking – along with just being incredibly human and a genuine pleasure to be around. I look forward to further developing the Stan’s market position throughout the region with Peter’s insight and guidance.”
Stan’s NoTubes in the UK
In December 2023, Upgrade Bikes announced the introduction of Stan’s NoTubes to its portfolio of brands available to the UK dealer network.
In sharing the news, Mike Bush, president of Stan’s NoTubes, said: “We are thrilled to join forces with the team at Upgrade Bikes to better serve the UK marketplace. Their reach and position in the market is well established, and with a complimentary product offering and go-to-market strategy, we are looking forward to putting Stan’s performance under more riders than ever.”
