POC has announced some new hires to its global team across its North America, Asia, and Oceania territories.

With a range of new hires and promotions across the company, the brand says they have made “two important and strategic hires in global logistics and global e-commerce at POC’s headquarters in Stockholm.”

“POC has grown dramatically in recent years, and our APAC and NA teams have been a fundamental feature of that growth. Our objective in updating our current organization, with a new Asia and Oceania territory and new NA focus, is to get closer to the markets to support our partners, retailers and consumers better.” –  Kolja Plegt, POC Chief Commercial Officer 

Coming on board as new Global Logistics Director is Jan van Eimern. He will be responsible for “streamlining andfutureproofing POC’s supply chain and logistics.” With over a decade of experience in supply chain leadership, most recently as the Global Head of Logistics at Daniel Wellington.

Joining him is Bogdan Sârbu as Chief Digital Officer, bringing his experience leading e-commerce at prominent outdoor brands Haglöfs and Patagonia to drive POC’s digital transformation.

The team will be further strengthened by the creation of two new sales representative positions, one in the Oceania territory and another in Asia.

Sam Wethey joins as POC country manager to lead the Oceania territory. Finally, newly promoted to Sales Director in North America is Chase Crane.

POC

Sam Wethey and Chase Crane

In response to the new updates, POC CEO, Derek Bouchard said:

“POC is held up as a benchmark in innovation and safety, with unquestionable product development and a willingness to break with conventional thinking. Over the last twenty years, it’s been an approach that has gained a loyal following and a significant global presence in cycling and snow sports. The updates and investments we are introducing in our regional and central teams will support our continued growth and be closer and more responsive to all our customers.”