Earlier this month, Strategic Value Partners (SVP) completed the acquisition of Revelyst.
Revelyst, formerly owned by ‘Vista Outdoor’ is the ‘parent company of more than 30 renowned brands,’ including Giro, Fox, Bell and Camelbak.
In November Vista Outdoor placed the company on the New York Stock Exchange with immediate interest from SVP. SVP, a ‘global alternative investment firm’ completed the “all-cash transaction based on an enterprise value of $1.125 billion,” on 3 January 2025.
Once purchased, Revelyst stock was removed from the Stock Exchange. Upon completion, Revelyst CEO Eric Nyman said:
“We are pleased to complete the transaction with SVP, which provides us with expanded resources to accelerate our GEAR Up transformation, advance our innovation efforts and grow our iconic brands.”
“We look forward to working with SVP and continue delivering top-tier products to customers while further building our market-leading position in the outdoor recreation industry,” he added.
In response, David Geenberg, Head of North American Corporate Investments at SVP said:
“We are excited to partner with Eric and the rest of the Revelyst team to drive growth across the company’s diverse, category-defining brands and capture the immense opportunities ahead. We are strong believers in the strength of the Revelyst portfolio, along with the significant work underway to enhance the company’s platform and operations and drive innovation for customers. We will apply our operating resources and network to help unlock the full potential of Revelyst and propel it to new heights.”
In our January issue, we caught up with Revelyst’s UK country manager, Robert Robinson to discuss the expansion of their dealer-direct and direct-to-consumer model for Giro and Bell in the UK (page 22).
