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IMBA unveils new logo and ad campaign

The International Mountain Bicycling Association now has a chain-link logo, designed by advertising firm Carmichael Lynch. The firm has also created a series of tongue-in-cheek adverts, postulating what MTBers would do if they had no trails to ride on.

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A CALL TO ARMS: help to distribute Tour of Britain posters

Click within for A3 PDFs of the official Tour of Britain posters. Print out a bundle and ask non-bike retailers, libraries and other likely venues to display the posters. Why? You'll feel the warmth of philanthropic joy, you'll also be helping to get recognition - and big crowds - for the Tour of Britain cycle race. But you could also land a couple of VIP passes for the stage of your choice...

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