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Michelin partner with Whoop UCI Mountain Bike World Series

French tyre manufacturer Michelin has been announced as a main partner of the Whoop UCI Mountain Bike World Series, with a five-year deal set to run until at least the 2028 season. The collaboration between Michelin and Warner Bros. Discovery (WBD) Sports will see prominent Michelin branding at all 15 …

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Global gravel racing gets a Fantasy League

With the rise and rise of gravel racing on the global stage the sport has steadily attracted attention from a growing number of sponsors, enabling an increasing number of riders to take part in an expanding event calendar. Athletic Affair – the Girona-based agency which connects people, brands and collectives …

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Mondraker unveils Dune e-MTB

Mondraker has unveiled an e-MTB Dune, 15 years after the launch of the original pedal-powered model. Taking after the Neat in some key aspects such as lightness and agility, it takes a different path by offering power and performance similar to longer travel, burlier bikes like the Superfoxy and Level. …

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