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Coefficient promotes Lucas to president of company

Coefficient Cycling has promoted Beverly Lucas to president of the company, responsible for the overall management of the company and products. “Lucas joined us as VP of global business development in January 2020 and has been a key part of our success,” said Don Sheff, founder and chairman of Coefficient. …

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Pinkbike, CyclingTips and Trailforks join Outside family

Outside has added three new brands to its portfolio: Pinkbike, Pinkbike’s mapping app TrailForks, and CyclingTips, which Pinkbike acquired in 2019. The acquisition brings Outside’s family of brands to 40. The new properties join the company’s quiver of cycling assets, including VeloNews, Peloton, Beta, Triathlete, VeloPress, and Roll Massif. The …

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