Other early supporters include the British Horse Society, many car manufacturers, the Motor Cycle Industry Association and RoSPA.
However, there’s no CTC, ACT, CoBR or British Cycling.
The new organisation aims to reduce deaths and injuries caused by road accidents and promote safer driving. However, as car manufacturers have recently forced the government to water down proposals for all future cars to be ‘pedestrian friendly'(ie designed to lessen low speed impacts on soft flesh) it’s not altogether clear whether car manufacturers are genuinely interested in road safety for non-occupants of cars.
Looking on the bright side, RoadSafe is chaired by former transport minister, Steve Norris, who recently also accepted the one day a week, voluntary position as first chair of the National Cycling Strategy Board.
At a conference in London, where RoadSafe was launched today, Norris said:
"For more than 14 years, the Prince Michael Road Safety Awards scheme has taken the lead in focusing national efforts to cut road accidents. It has made a significant impact but the hard fact is that over 3000 people are still killed on Britain’s roads every year, with thousands more injured. We have to ask ourselves: What more can be done?
"We believe that RoadSafe can make a real contribution by putting in placeideas and actions which can reduce casualty figures."
RoadSafe sponsors and supporters include:
AA Foundation for Road Safety Research
Association of Chief Police Officers
Association of London Borough Road Safety
DIAmond Advanced Motorist
Bicycle Association of Great Britain
British Car Auctions Ltd
British Horse Society
Citroen UK Ltd
DIAmond Advanced Motorists
Driving Instructors Association
Driving Standards Agency
Ford Motor Co
Guild of Motoring Writers
Honda UK Ltd
Institute of Advanced Motorists
Institute of Road Safety Officers
Institution of Highways and Transportation
Iveco Ford Truck
Jaguar Cars Ltd
Lex Service PLC
Local Authority Road Safety Officer’s Association
Mazda Cars (UK) Ltd
Motor Cycle Industry Association
Nissan Motor (GB)
Peugeot Motor Co plc
Pinnacle Insurance PLC
RAC Foundation for Motoring Ltd
Saab Great Britain Ltd
Suzuki GB Ltd
The British Standards Institution
The Department of Transport Local Government & the Regions
The Institute of the Motor Industry
The Road Haulage Association
The Royal Society for the Prevention of Accidents
The Society of Motor Manufacturers and Traders Ltd
Toyota (GB) plc
Vauxhall Motors Ltd
Volkswagen Group UK
Volvo Car UK Ltd