BikeBiz Bicycle and cycling retail news
San Francisco based Mission Workshop will open a limited engagement retail shop in London this week.
The London pop-up features the company’s newest weatherproof bags and technical apparel for the Fall and Holiday seasons. Londoners have the chance to inspect the bags in person, get early looks at several new launches and participate in a host of events throughout the season.
The brand recently launched the The Mission Jean; an advanced five-pocket jean with extreme four-way stretch and DWR. It also launched the Stack Denim Jacket; a water and abrasion resistant denim jacket with four-way stretch and Schoeller Coldblack technology and the Strathmore waterproof coat, a modern take on the classic car coat built with three-layer Swiss textile and welded seaming.
The London installation is the latest of their semi-annual pop-up stores and follows launches in New York, Los Angeles, Tokyo, Berlin, and Paris.
Visit the Mission Workshop pop-up from now until December 30th at 1-3 Rivington Street, London, EC2A 3DT, UK. Open Monday to Saturday from 10:00 AM to 7:00 PM; and Sundays from 12:00 PM to 6:00 PM.
