iceBike* dates announced: everything we know so far

Madison and Sportline have announced the dates for the iceBike* and Sportline Show 2018.

Visitors are being encouraged to register now at:

2018 sees the 12th iceBike* and Sportline Show as it returns to Arena:MK on Tuesday, February 20th until Thursday, February 22nd. Taking on extensive feedback from last year’s showpiece, the organisers are ramping up the evening entertainment as well as offering more opportunities to test product and speak to athletes.

As in previous years, visitors can expect to see a range of brands including Shimano, Genesis, Park Tool, Ridley, Kryptonite, Saracen and many more. There will also be a selection of seminars from various experts for visitors to attend as well as evening entertainment. Once again, there is free-parking, accommodation and a very accessible venue for visitors.

Both Madison Genesis and Madison Saracen will be at the show to share some of their thoughts ahead of the 2018 season.

Madison and Sportline CEO Dominic Langan commented: “IceBike* is a well-established show on the trade calendar, so this year we have put an exceptional amount of thought into how we can make this expo a must attend event which addresses the current challenges of the marketplace. We believe we have created a great and purposeful show schedule not only showcasing our world leading portfolio of brands but we’ll also be presenting to everyone a range of business initiatives designed to support our specialist retailer network. But it’s not all about work and this iceBike* we have a new venue for themed evenings to have some fun, network and – for those who have missed it – karaoke is back!"

The iceBike* and Sportline Show 2017 will be hosted at Arena:MK in Milton Keynes. Between now and the show, there will be major announcements involving new products, brand announcements, seminar information and show offers.

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