White is coming to the UK for a series of events where he'll provide insight into the brand

Meet Cervélo co-founder Phil White

Cervélo co-founder Phil White is visiting the UK this weekend and Cervélo’s UK distributor Madison has arranged a number of special events to mark White’s visit.

Garmin has been accommodated the Cervélo co-founder at the annual Garmin Rideout on Friday (September 9th). Those in attendance will have chance to hear White present a special morning talk from 09:30 to 10:15 entitled ‘How Cervélo Makes Team Garmin-Sharp Faster’.

Following on from the Garmin Rideout, White will be a guest speaker at the ‘Bike vs Design’ event at London’s Design Museum. The title of the talk is ‘Designing Speed’ and will take place at 21:00 in the 1 point 5 gallery.

The busy Cervélo co-founder will then, on Saturday, spend the afternoon with a select group of invited Cervélo customers on the River Thames. The afternoon will start at 14:00 on board the Tattershall Castle Boat for an intimate behind the scenes presentation during which White will be talk about the history and future plans for Cervélo.

Following on from the presentation, the party will then transfer to the nearby London Bateaux Naticia for an afternoon tea cruise, where guests will enjoy complimentary sandwiches, pastries and scones.

Guests will have the opportunity to ask their own questions to White regarding Cervélo, as he mingles with the select group of attendees. The day will finish at approximately 17:00.

Places for these event are open to Cervélo customers and are strictly limited, so for chance to spend a memorable afternoon in the company of Mr White visit www.madison.co.uk/cervelo to sign up.

Madison has provided a biog for the man himself:

"Phil White has been an avid cyclist ever since he can remember. It was this initial curiosity and appreciation of how things are made that set him on his quest for design innovation and excellence through the formation of Cervélo with Gérard Vroomen in 1995 . A true entrepreneur, Phil thrives on challenge, crediting much of his perseverance and never give-‐up attitude to his experience as a motor racing mechanic and occasional racecar driver.

"From the ground-breaking debut of the Baracchi, Cervélo has been at the forefront of cutting-edge bicycle design, with Cervélo ‘s being ridden to glory at every major road and triathlon cycling race in the world. Phil’s mantra is clear-cut : To strive to constantly innovate and to design and build better bikes than anyone else.

"2012 has been an excellent year for Cervélo, with Team Garmin Sharp rider Ryder Hesjedal, riding his Cervélo to victory at the Giro d’Italia and the new P5 Triathlon/Time Trial bike being released to great consumer acceptance and stellar reviews. Perhaps the biggest news was that of the the Pon Bicycle Group acquiring Cervélo – on which Phil commented ‘The combination of Pon’s considerable resources and expertise and Cervélo’s cutting edge technology will make us stronger and more competitive as we continue to engineer the best bikes on the planet’."

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