Praxis forged rings make their way to Upgrade, Unich pumps now stocked at NRG4 and much more

New product landing with distributors this month

Fiend drop
Seventies: 0845 3103670

Hastings BMX specialist Seventies has just received its first complete delivery of US brand Fiend, produced by X-Games medallist Garrett Reynolds, alongside a team of some of the world’s best known 20-inch riders.
Largely produced in black and a translucent red shade (as pictured left), the product line is made up of the ‘Embryo’ frame and fork, JJ Palmere padded denim finish saddles, pivotal seatposts, stunt pegs, handlebars in 8.25 and 8.5 rise, as well as a number of beanies, hats and t-shirts to complement the hard goods.
Made in Taiwan, the Embryo frame sports a built-in seat clamp, slammed dropouts, a mid bottom bracket, strengthening gussets at the head tube, tapered seat stays and a 75-degree head angle that’ll be great for riders who like to nose manual.

Orange 2013 Patriot
Direct: 01768 890700

2012 saw the return of the Patriot to the Orange line-up, sporting a revised geometry and updated suspension curve.
Once again revising the bike, based on consumer and trade feedback, the manufacturer will fit the 2013 rig with a 180mm travel single crown Fox 36 Vanilla Factory Series RC2 Kashima fork. Combined with the Vanilla RC rear shock, the Patriot becomes a whole lot more reliable. For those customers who want more adjustability, or to fine tune their ride, Cane Creek Double Barrel coil and air shock upgrades are available from Orange’s options list.
An extensive list of shock, brake, bottom bracket, seatpost and freeride pack options are available to make your customer’s bike unique and to fit with their budget.
Complete Patriot bikes start at £3,399.99, frames start at £1,749.99.

Praxis forged rings
Upgrade: 01403 711 611

Fresh off the back of announcing the distribution deal, Upgrade wanted to get talking about how Praxis rings can benefit the performance cyclist.
There’s four types of ring on offer – road, mountain, cross and singlespeed – each offering ‘good value, especially when compared to the only other forged-capable brand on the market, Shimano,’ says Upgrade.
Forging the rings greatly improves the accuracy of each shift and as such, the longevity of each cog’s life, as well as that of the chain. Upgrade says that with the dawn of an electronic transmission era, such things are increasingly important to many buying into top end drivetrain kit.
There are a wide range of cog ratios on offer and as an incentive to dealers, Orange coloured sets are offered at cost price for demo use with customers.

BikeFood gels

Designed from scratch, alongside athletes, Bike Food is a new-to-market energy gel using all natural ingredients – and claiming to offer more energy per gram than any other on the market.
The producer is quick to flag up that its product contains no added water, something which Bike Food believes is used widely by competitors to ‘essentially create a concentrated energy drink’. Bike Food is made entirely from quality carbs, with the key ingredient being honey.
Made in the UK, Bike Food’s product is free from sweeteners, preservatives or sodium benzoate, as well as being free from wheat, dairy and gluten.
Paralympian Simon Richardson, MBE is a fan of the product, having helped the brand develop the formula.

Direct: 07739 302698

Bamboo clothing aficionado Whackjob has announced the addition of a brand new jersey range to its expanding line up of technical ride and casual wear.
The new trail jersey features a rear pocket, ‘bike specific’ cut and is available in the existing Whackjob designs, plus the all new ‘Bit Simple’ range of plain coloured garments.
With an RRP of £35 and strong dealer margins, the new Whackjob jersey is available on general release immediately.
There is a full marketing programme underway to support the new and existing products and this includes being the shirt partner to the recent Bontrager TwentyFour12

Biologic PostPump 2.0
Paligap: 01454 313116

Already the recipient of a Red Dot product design award, Biologic’s take on the integrated post pump has ‘three important advantages’ compared to standard hand pumps.
Philip Robinson, inventor of the PostPump concept said: “First, it has a much higher stroke capacity, so it takes a lot fewer pumps to get your tyre inflated. Anyone who’s arm has cramped and has had to take a break while pumping can appreciate this. Second it works exactly like a floor pump; you stand and push down to pump. And finally, because the pump is hidden inside your seatpost, it’s always ready when you need it.”
The ergonomic design has a flip-out foot stand and makes use of the saddle as a handle so the user can comfortably stand while pumping. The patented 2.0 design is thoroughly reworked with precision-machined aluminum fittings to increase maximum pressure and stroke volume. In addition, a flip-to-fit adapter makes switching between Presta and Schrader valves extremely convenient.

Kiddimoto Midi
Direct: 01749 871 175

Best known for its balance bike line for toddlers, Kiddimoto has now come to market with an enlarged version of its wooden bike for those with special needs, enabling them to master their skills of balance and coordination.
What’s more, the seat is height adjustable so it can be lowered or raised to accommodate the comfort and growth of the rider. These bikes made are with durable birch plywood frames and real pneumatic tyres, providing a comfortable, puncture- free ride.
The retail price for the Middi is £139.99 and is available with matching helmets £24.99 and gloves, £7.99 for each design.

CO2 inflators
NRG4: 0780 240 4219

The main function of the co2 pump is quickly and easily to inflate, with Unich’s take on the convenient inflation device activated by the push of a button on the rear, easily accessed once attached to the valve.
The user need simply put a 16g cartridge into the pot and be aware of the cartridge position and fasten the pot and injector. Then press the button for speedy pumping and adjust the volume. The co2 inflators have recently won a Red Dot design award for the Taipei D&I award for innovation.
The label also produces micro pumps, as well as large barrel, gauge equipped track pumps, ideal for the workshop, yet designed to appeal to the consumer with a taste for stylish accessories.

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