The StartUpClub@MBPS is gaining momentum: with DRIK 17, MAGURA Bosch Parts & Services (MBPS for short) welcomes the first brand to join its new initiative aimed at promoting innovative brands and start-ups in the cycling industry.
Behind DRIK 17 are founders Ralph Seel-Mayer and Emma Ehrenberg, who are enriching the market with a product idea that is as simple as it is clever. The DRIK 17 Carrier combines a 450 ml cycling water bottle with integrated storage space for essential items such as tools, an inner tube, CO₂ cartridges or personal belongings. The matching Carrier Toolbag is included with the product and completes the set-up.
The solution is aimed in particular at gravel and road cyclists who want to avoid the hassle of saddle bags or tools rattling around in their jersey pockets. DRIK 17 thus offers a practical alternative to traditional tool bottles and saddle bags, ensuring greater comfort, organisation and functionality right on the bike.
“We are delighted to have MBPS as a strong partner at our side. Thanks to their established distribution network, we can further develop the DRIK 17 brand in a targeted manner and reach even more cyclists. Now we can really get going,” says Ralph Seel-Mayer, co-founder of DRIK 17.
The DRIK 17 Carrier is available in three colour variants – Vibrant Green, Midnight Pulse and Off-white – and appeals to a sport-oriented target group that values both design and function.
For specialist retailers, this new product also offers interesting sales opportunities during the upcoming end-of-year and Christmas shopping season. According to the brand, the DRIK 17 Carrier is ideal as a gift or impulse purchase and complements existing ranges in the road bike and gravel sectors.
“With the StartUpClub, we have launched a fantastic initiative and are all the more delighted to now bring this concept to life. With DRIK 17, we have our first brand on board that perfectly embodies innovative strength, entrepreneurial spirit and practical product ideas,” explains Achim Schweizer, Brand Manager at MBPS.
The inclusion of DRIK 17 marks the launch of the StartUpClub@MBPS. Further exciting brands and products will follow in the coming months.
