Madison Clothing has launched its latest collection for SS24.
This new range puts the focus back on drop-bar riding with the Flux and Roam lines containing pieces for performance and adventure cyclists.
Heading up the SS24 line-up is the performance-focused Flux short sleeve road jersey (£39.99) that pairs up with last season’s Flux EIT bib shorts.
In tandem with that goes the Flux Ultra Packable Waterproof Gilet.
Madison Clothing Flux Jersey
The MTB riders out there haven’t been forgotten as there’s a new summer-ready Flux jersey and DWR shorts on the way too.
Next up comes Roam, which is kit for the adventurous rider. With the Roam shorts already in the range, the jersey is added into the mix to make a full outfit. If another layer is needed on top of that, there’s a Primaloft-equipped gilet and a packable jacket.
Madison Clothing has also made several updates to its socks, including new Flux performance socks for the road, using a lightweight construction and open knit mesh panels to increase airflow.
Madison Clothing Roam Jersey
The Roam Crew Sock is a general-purpose cycling sock with a lifestyle design.
On top of the soft goods, Madison Eyewear has a new set of glasses in the Code Breaker.
As debuted at iceBike* the Code Breaker features a TR-90 full frame with Polycarbonate lenses that offer full UVA/UVB protection, as well as an adjustable nose piece.
They are available in a variety of colours and retail at £39.99 – or £59.99 for a three-lens pack.
An important aspect for this launch for Madison is that it follows Madison Clothing’s commitment to sustainability.
Madison Flux Trail Jersey
The brand has a “zero-to-landfill” policy which means that, in conjunction with the new repair centre, every piece of kit that goes back is either repaired and returned to the customer or sent to its partner company and turned into new items like bar bags, hats or dog beds so that nothing goes to waste.
With 90% of the range already made from recycled materials, this is a commitment to sustainability at both ends of the supply chain.
The brand has also removed all plastic from its packaging since last summer, with paper bags and cardboard being the only materials on show. The packaging itself has been vastly pared-down to make sure only essential materials are used.
The entire SS24 range is available now to pre-order on MadisonB2B and through telesales. Retailers can also contact local sales managers for more information.
