Look Cycle is extending its distribution partnership with Chicken CycleKit for pedals and cleats across the United Kingdom.
Starting February 1st, 2026, Chicken CycleKit will distribute Look pedals and cleats alongside ZyroFisher Ltd. Then, from July 1st, 2026, Chicken CycleKit will become the sole distributor for all pedal and cleat products in England, Wales, Scotland, and Northern Ireland.
The partnership aims to strengthen Look’s presence in the UK market, increasing its distribution to encompass all independent bike dealers and chain stores, while delivering enhanced service and support to retailers.
“We are proud to become the exclusive UK distributor for Look pedals and cleats,” said Gary Turner, Sales Director at Chicken CycleKit. “Look is a brand synonymous with innovation and performance, from inventing the clipless pedal to continuing to set the standard today. We look forward to bringing our experience and retailer network to support this iconic French brand and ensure UK cyclists have access to the full Look pedal range with the service they deserve.”
Look’s pedal range includes the Keo series designed for road cycling, the X-Track clipless range for off-road and gravel riding, the Geo Trekking platform for commuting, and the newly launched Trail Fusion and Trail Roc MTB flat pedals.
“We are delighted to extend our partnership with Chicken CycleKit, a respected name in UK cycle distribution with deep expertise and strong relationships across the retail landscape,” said Sébastien Coué, International Sales Director, Look Cycle. “This collaboration will enable us to deliver improved availability, dedicated support and a closer connection with retailers nationwide. The United Kingdom is a strategic market for Look, and we are confident this partnership will accelerate our growth and strengthen our position across all pedal categories.”
The distribution of Look bikes and frames in the UK will remain under the management of Adaptive DCS, Look’s official UK sales agent for bicycles.
