BikeBiz Bicycle and cycling retail news
Longtime partners LOOK and the FFC met recently at the Vélodrome National in Saint- Quentin-en-Yvelines to finalize their new partnership for the next Olympiad.
Under this agreement, the French Cycling Federation and the athletes of France’s national cycling team will have access to LOOK’s products for all upcoming Olympic events. Over the past twenty-seven years, LOOK and the French Cycling Federation have cultivated a relationship and won multiple titles at international events and Olympic Games.
LOOK group has offered the French Cycling Federation the most advanced technology for track cycling and mountain biking, including the R96 mountain bike, the 796 Monoblade time trial and the 795 Light for road races, KEO Blade and KEO 2 Max pedals as well as the new generation of CORIMA wheels.
President of LOOK Group Federico Musi said: "The collaboration with LOOK and the FFC goes well beyond the availability of our high-tech equipment. Our engineers work closely with the athletes on the Equipe de France; we listen to their needs so that products are adapted to their growing demands and strength. LOOK truly sees the FFC as a laboratory for innovation.”
President of the French Federation of Cycling Michel Callot added: "The French Cycling Federation is pleased to extend this relationship with its historic partner LOOK, whose joint venture began in 1987 with equipment for the runners of the Creps de Talence race and then the Battalion of Joinville. Since the conception of the first LOOK bike for Track Cycling, the LOOK brand has responded perfectly to the performance needs of our French teams.
“Today, the choice of equipment and the technicality of products are vital. This is why the technicians of LOOK will work in perfect harmony with our National Technical Department to offer optimal technical solutions to accompany our athletes to the Olympic Games in Tokyo in 2020. We will continue to do our utmost to ensure that this partnership continues to be a great success."
