But not all is as it seems...

Lance Armstrong makes appearance at Fisher show

Fisher Outdoor Leisure is tonight paying for some IBDs to stay the night at the West Brom Moat House after the company’s house show.

On the hotel’s list of guests being hosted, a Fisher’s wag decided to give Martin Armstrong of Longstaff Cycles a slightly more cycle-specific name…

In other news...

Cycling UK chief responds to Government’s plan to back motorists, calls for ‘holistic’ approach to travel

Cycling UK’s chief executive is calling on the UK Government to take a “holistic” approach …