Cycling Insight research has revealed a slow decline in search volume for BMX and cyclocross in recent times…
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Track, cyclocross and BMX have their respective large followings, although perhaps perceived as more niche than road and mountain biking.
As seen by the search interest graph, there’s a huge correlation to an Olympic games (Rio in this case) and a spike in search traffic. Despite GB performing very well in track at Rio, BMX received twice the search volume. In recent times, BMX and cyclocross have received a slow decline in search volume, with a slightly similar trend in track.
Monthly UK search volumes:
Track: 5,500
Cyclocross: 6,500
BMX: 50,000
Mountain biking and road cycling follow a similar pattern year-on-year, with a sharp August and September spike for the latter. This tends to be Tour of Britain territory with a slight hangover from the Tour de France, but for 2020 we have seen a much sooner spike in March.
Mountain biking has a predictable trend year-on-year and 2020 hasn’t altered it too much, but autumn and winter may change that.
Monthly UK search volumes:
Road cycling*: 4,000
Mountain biking: 200,000
*This figure may be low due to the term “cycling” being used in general for road.
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Read the September issue of BikeBiz below:
