BikeBiz Bicycle and cycling retail news
Flaér has announced that its products will now be sold in the US through distributor Todson.
The recent partnership with Todson will enable cyclists in the USA to access to Flaer’s performance products with increased delivery times and access to regional correspondence. The new range includes the Orica-Scott pro cycling team has endorsed Revo Via, which the brand says is the world’s first chain performance system for road bikes and the culmination of 30 years’ experience in chain performance.
Orica-Scott mechanic Craig Geater said: “The Revo Via chain performance system is a game changer. Riders can feel the difference in performance with the system on board and we see a cleaner more efficient transmission in all conditions.”
Flaér sales director Nick Muddle commented: “I first met Todson at Sea Otter last year and we immediately hit it off. There are clear synergies in our forward-thinking approaches and brand building strategies. We are delighted to be partnered with such an experienced and reputable distributor and are looking forward to growing the Flaér brand together in the US.”
In addition to the Revo Via, Todson will be distributing Flaér’s complete range of bike care products including Guard, a protectant that is applied pre-ride to shield the entire bike from dirt and makes post-ride cleaning easy and Flaér’s Revive, a high-performance cleaner for removing stubborn dirt.
Todon’s director of sales and marketing Adam Donahue added: “Flaér’s innovative new product range aligns perfectly with our strategy to provide the US market with progressive accessories that enhance the cycling experience.
“Technology is revolutionising the way we evaluate our fitness and performance. The market is full of products that make riders more aerodynamic or save weight, but this is the first system to continually optimise the most critical performance system on a bicycle: the drive train. Using the Flaér products, cyclists can gain up to 12 watts while riding and dramatically increase the lifespan of their drivetrain. We are very excited to bring this product to the US market.”
