BikeBiz Bicycle and cycling retail news
Adventure clothing brand Findra has announced the launch of its debut menswear capsule collection.
Findra was launched in December 2014 as an activewear/lifestyle brand for women, with pieces specifically designed to fit the female form. Crafted in merino wool, the collection was created to encourage wearers to “look good, feel good and perform to the best of their ability, whatever their chosen activity.”
The brand has since incurred various requests by male riders to create a men’s range. The result, called Design by Demand, is a capsule menswear collection comprising of tops, jerseys and shorts, alongside the existing unisex range of hats and neck warmers.
Alex Feechan, founder of Findra, explained: “It was a surprise to receive so many requests for menswear after the launch of our womenswear range. Findra had always been designed with the needs of women in mind, so we were intrigued to hear that many men felt that the same problems with the wider sportswear offering applied to menswear too, with shapeless, unstylish garments available that could only be worn whilst exercising.
“Our menswear range has been designed with the same principles that Findra has always adhered to; great fit, comfort, durability and attention to detail, in designs that are stylish and versatile, with pieces specifically requested by our new male customers.
“We want our customers to feel as comfortable in Findra having coffee with their friends at the weekend, as they do when they’re running or riding their bikes. Findra is about getting outside, enjoying life and feeling your best, and we are delighted to be encouraging a whole new customer base to do just that with our clothing.”
