Eurobike implements new digital strategy and website

Eurobike is implementing a new digital strategy, including a new website.

“Trends, innovation and digitalisation – these are key concepts at the Eurobike trade fair and also apply to our own online domain. We have now completely overhauled and renewed our website and all its programme content and services. Particularly with regard to the continuing increase in mobile usage,” said head of Eurobike Stefan Reisinger.

The clear and comprehensible Index of Exhibitors is an important element. In addition to improved user-friendliness here, there is also a greater focus on supplementary information about exhibitors. Visitors to the new website will see more extensive exhibitor profiles with videos, social media links and contact details. A new search function makes it even easier to find the right profiles and the search tool enables users to filter for exhibitors and brands, product groups, hall allocation or for exhibitors from particular countries.

In addition, eurobike.com is reaching out above and beyond the trade fair itself. From Urban Mobility and Sport Performance via Bike Community (B2C) and Eurobike Global to Inside Bike Business (B2B) – these five topics will feature up-to-date, relevant content throughout the year. And these themes will also link to corresponding providers and events at the show.

“On eurobike.com, we are successfully implementing two conceptional goals: providing more space for exhibitors to promote themselves and their products online and creating a home for content and themes that will help shape and inspire the industry,” said Peter Post, managing director, Scholz and Volkmer.

Further to the internet and social media, a new Eurobike app and a digital B2B tool will be presented for the new edition of the show.

Eurobike 2019 will open to trade visitors for three business days, 4th to 6th September, followed by Festival Day on 7th September. You can read more about the show in our August edition of BikeBiz.