Huddersfield unit will measure 4,000 sq ft and sit within Direct Golf outlet

Direct Golf chain moves into cycling with stores

Cycling quite literally is ‘the new golf’ in Huddersfield, much thanks to Direct Golf, which has added £150,000 worth of cycling stock to its flagship outlet under the banner.

It is anticipated that the Huddersfield outlet will be a pilot project, as there are another 15 of Direct Golf’s 20 stores nationally that could accommodate a similarly sized outlet.

Store manager Joe Vanyuscsak explained: "The diversification into cycling has been in the pipeline for a number of years. It was something our owner, John Andrew – who is a very keen cyclist – has been very keen to do for some time. But the time needed to be right, and the improvement in the economy allied to the Tour de France’s visit to Yorkshire this summer means the timing is perfect for us.

"And, of course, the brand benefits from the experience gained in 23 years of successful retailing achieved by Direct Golf.

"We’re currently stocking 50 per cent road bikes and 50 per cent off-road, as both forms are increasing in popularity. We are catering for all levels of cyclist, from first-time buyer to the serious rider who requires a higher-spec bike and specialist advice and knowledge. To that end we have an in-house mechanic who is Cytech qualified heading our full service and repair centre."

The store opened officially on Saturday, May 10, with a number of special offers, competitions and giveaways, as well as displays from a specialist trials display team.

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