Cooke Components grows UK sales force

Cook Components – the distributor of Vel, Veltec, Supacaz and Ride Air in the UK market – has announced the growth of its sales force in Southern England.

Martin Kirby of MK Agencies will be joining the team to cover the area; he comes to the role with a wealth of over 30 years experience in the cycling industry. In this time he has worked with the market-leading brands Oakley, Fox and Merida.

He will now act as sales agent covering London, East Anglia and Southern England representing DHW Agencies – Kuota, Spinergy, Powerpod and GSG – and now Cooke Components.

Kirby commented: "I’m excited to be joining the Cooke Components team. They really support independent bike dealers and offer a fantastic product range with achievable and sustainable profit margins."

Owner of Cooke Components Matt Cooke added: "It’s brilliant to have Martin working with our portfolio of products; he brings with him a huge amount of knowledge and contacts in the market. We are excited to see how the dealers in the south region will respond to our growing and varied product range."

Cooke Components currently have a team of five agents covering the UK and Ireland, all of whom are integrated into the market to give dealers access to a large array of products. With Supacaz, Ride Air, Veltec and in-house brand Vel, Cook Components are working to become an established supplier to the UK IBD network.

For more information on Cooke Components, visit the distributor’s website here.

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